International travellers love the ‘Canada’ brandPosted by in blog
People all over the world get all warm and fuzzy when they think of Canada, making it the most popular national ‘brand’ in the world. Add this to the United Nations’ annual Human Development Index rankings (where Canada tied for 5th with New Zealand and Ireland) and it is no mystery why the queue to immigrate to Canada keeps growing every year!
“All hail the maple leaf.
Canada has been dubbed the best country “brand” in the world for the second year in a row by an
international business consulting group.
FutureBrand has again put Canada at the top of its 2011 country brand index. It’s meant to gauge what
people immediately think of when a country’s name is mentioned, they see a picture of it or they plan a trip there. It’s based on interviews conducted with travellers from around the world.
In a statement issued by the Canadian Tourism Commission, Maxime Bernier, the federal minister of
state for small business and tourism, said: “Canada’s continued rating at the top of FutureBrand’s
country brand index is a testament to our country’s global appeal.
“We have a wealth of compelling experiences for travellers, and our government is committed to
sustaining this momentum by promoting Canada in innovative ways on the international stage.”
The tourism commission said that having this kind of appeal is not only good for attracting visitors to Canada, but it can convince people all over the world that it is a good place to conduct business and invest.
“While Canada’s tourism brand has grown into a powerful cultural force and a marketing tool to inspire visitation, it also has largely untapped potential as a lever to drive trade and investment in ideas, education and business,” commission chief executive Michele McKenzie said in a statement.
“In this period of global economic turbulence, by showing the world that Canada is a dynamic, modern
and cosmopolitan society, we’re not just inviting the world to visit us, we’re capitalizing on our positive reputation to open new doors and create new opportunities.”
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