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International travellers love the ‘Canada’ brand

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People all over the world get all warm and fuzzy when they think of Canada, making it the most popular national ‘brand’ in the world. Add this to the United Nations’ annual Human Development Index rankings (where Canada tied for 5th with New Zealand and Ireland) and it is no mystery why the queue to immigrate to Canada keeps growing every year!

“All hail the maple leaf.

Canada has been dubbed the best country “brand” in the world for the second year in a row by an
international business consulting group.

FutureBrand has again put Canada at the top of its 2011 country brand index. It’s meant to gauge what
people immediately think of when a country’s name is mentioned, they see a picture of it or they plan a trip there. It’s based on interviews conducted with travellers from around the world.

In a statement issued by the Canadian Tourism Commission, Maxime Bernier, the federal minister of
state for small business and tourism, said: “Canada’s continued rating at the top of FutureBrand’s
country brand index is a testament to our country’s global appeal.

“We have a wealth of compelling experiences for travellers, and our government is committed to
sustaining this momentum by promoting Canada in innovative ways on the international stage.”
The tourism commission said that having this kind of appeal is not only good for attracting visitors to Canada, but it can convince people all over the world that it is a good place to conduct business and invest.

“While Canada’s tourism brand has grown into a powerful cultural force and a marketing tool to inspire visitation, it also has largely untapped potential as a lever to drive trade and investment in ideas, education and business,” commission chief executive Michele McKenzie said in a statement.

“In this period of global economic turbulence, by showing the world that Canada is a dynamic, modern
and cosmopolitan society, we’re not just inviting the world to visit us, we’re capitalizing on our positive reputation to open new doors and create new opportunities.”
© Copyright (c) The Edmonton Journal

If you want to know more about immigrating to Canada, contact Premier Canadian Immigration Co-op for a free evaluation. At PCIC We Know What You Need.

Temporary foreign workers from Mexico increase in Canada due to the Seasonal Agricultural Workers Program

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Under the Seasonal Agricultural Workers Program foreign workers can come to Canada on a temporary basis.

Founded in 1966 the program brings more than 20,000 workers a year to Canada, mostly from Mexico, to work in orchards, greenhouses and vineyard.

Expanded to British Columbia in 2004, the program brought more than 3,000 Mexican workers to the province, with almost half of them headed to the Okanagan and the rest to the Fraser Valley.

The Mexican Consulate in Vancouver informed that of the Mexican workers employed in the Okanagan, about 40% work in the wine industry, 40% in orchards and 20% in vegetables.

Terms of the 2011 contract for Mexican workers in B.C. include:
• Minimum employment of 240 hours for terms of 6 weeks or less and a maximum term of 8 months
• Average minimum work week of 40 hours
• Pay of at least $9.28 per hour for every hour worked harvesting. For work other than harvesting, workers must be paid no less than B.C. minimum wage, currently $8,75
• Employers are to cover roundtrip flights from Mexico City to Canada
• Employers are to provide accommodation
• Employees are to return to Mexico on completion of their authorized work period

Let us know if you have any questions or send us your comments!

Last Tuesday, October 4th, the Globe and Mail published an article about a program that started 3 years ago in Toronto and that offers new Canadian citizens a 12-month “cultural access pass” to attractions nationwide, all of them at no charge.

The program is called CAP and managed by the Institute for Canadian Citizenship and is exploding in popularity – it now has enrolment rates of 80 citizens a day, with 1,000 attractions nationwide expected to be on board by year’s end. The program is now in place at more than 600 museums, galleries, parks and discovery centres in Nova Scotia, Quebec, Ontario, Alberta, B.C. and the Northwest Territories.

Information about the program is handed out during every citizenship ceremony nationwide.
New citizens have the possibility to learn more about Canada, to connect with Canadian culture and to embrace the diversity and the different cultures that make up Canada.